A field concerned with maintaining a public image for businesses, non-profit organizations, or high-profile people like, celebrities and politicians is called public relations. Public relations was defined before as “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.”This definition was made by the first World Assembly of Public Relations Associations held in the city of Mexico in August 1978.The media has been a great source and influencer of people’s opinions and views.
If people would see a lot of good things happening in a country on TV, they would think that the country shown is in good shape. They would less likely think that the country shown on TV is a mismanaged country. This is why if your national TV news channel always shows negative news from your state, people outside your state would have a preconception that your state is a bad state to live in when in fact, you being a resident of that state has been enjoying your residence there. You see this kind of news can affect the public’s opinion. This kind of news is called a PR news.
A public relations (PR) news is a news delivered to the public, journalists, media personnel, etc. That is already customized in order to influence the opinion of the audience or the reader. The PR news can be a propaganda aimed to destroy the reputation of an individual or an organization or a campaign intended to boost the positive reputation of an individual or an organization. Some people might say that this type of news is biased. But the reality is that we should be careful about the news that we deliver to the people or the audiences. Too much bad news will bring disappointment to the society and too much good news might mislead the people. It’s just normal that PR news exist so that there is a balance of good news and bad news that we see on TV. Also, PR news can also have a great effect on a product or services of a particular business or company.